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 The proliferation of deepfake technology, particularly through the Visual Affective Skill (VASA) system, presents a new frontier in cybersecurity challenges. As VASA systems enhance the capability to create hyper-realistic video and audio content, they also open up potential vulnerabilities. For cybersecurity practitioners, understanding these risks and preparing to counter advanced hacking tactics is paramount.
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 In one corner of cyberspace, there's a fervent debate about privacy concerns with machine language models like ChatGPT, Gemini, and Copilot. Meanwhile, in a far more routine corner of our digital lives, the privacy settings of social media and messaging apps go unnoticed. Isn't that ironic? As an academic and observer of this fascinating digital world, I've always believed that security is a perception, shaped by our awareness of threats and risks. Through this article, I aim to shed light on this irony and promote a more nuanced understanding of our online security.
 In an increasingly interconnected world, information security has become a cornerstone for the success and sustainability of businesses. In this landscape, a crucial question arises: Is it better to hire a full-time employee or seek the expertise of a specialized consultant in cybersecurity and information systems? The answer to this question can define your company's ability to navigate the murky waters of digital threats. A cybersecurity consultant not only brings extensive technical expertise but also offers a strategic and tactical vision that aligns perfectly with your business's security and growth objectives.
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AuthorDr. Gilberto Crespo is an information security researcher & technology expert. 
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